AS SALAM ALEYKOUM

PEACE BE UPON YOU

«IMPREGNATED AND INSPIRED OF WHOM I APRECIATE, MOMENTS AND EMOTIONS WHICH MARK… »


famille à propos

August 2012. Casablanca. 30° in the shade of Ramadan period.

Every day is going to the rhythm of family meals, prayers, night vigils…

through all these; I observe one of my aunts, Khadidja.

It has beentwicetwiceshe changed her veilalong the same day.

Astonished, I enquired her euphemistically :

«KHADHOUJ, WHY DO YOU USUALLY CHANGE YOUR HIJAB?»

She explains to me that it’s the cap bellow her veil that she changes.

A cap that retains her hair and prevents her hijab from sliding.

She has to change it frequently. And for good reasons:

  compressing feelings, heating, itching

it even happens that her hearing is blocked.

voile à propos

Having found attentive ears, my aunt goes well beyond my simple question.

She explains that women who want to be « modests» really meet difficulties in clothing.

« “Modests” ? A subjective term! Because the modesty of one won’t be the same for another.

Back in France, I realize that my aunt

raised difficulties affecting many women

A marketing survey conducted in close collaboration with the EM LYON Junior

confirmed me this issue! The numbers are there!




80% WOMEN ARE DISSATISFIED WITH THE EXISTING OFFER IN FRANCE




It is not only concerningveiled women but also unveiled ones. So this is my new challenge :

offer an  innovative solutionthat combines aesthetics, quality, comfort and practicality! !

Areal alternative to the existing offer

My baggage ? my determination, my experience, my taste for challenge, my needs and my convictions.

All this, in order to achieve a virtuous project  full of more « sense ». And as Ghandi Said :

          

« BE THE CHANGE YOU WANT

TO SEE IN THE WOLRD »

ghandi
logo-big

So, by conquering change, I decide to create the brand ready to wear :

« EveLane »

EveLane is the combination of 2 words :

« Eve » : Adam’s wife, mother of all human beings. Why Eve ?

Because she is a universal figure of modesty and gentleness.

« Lane » : English word means « path».

That is to say  « In the path of Eve »

Through this blog, I also wish to give you back the floor, to you consumer but mainly

surtout consom’actors. What are your attempts? What do you prefer …?

This blog is a place where Muslim women regain all their nobility.

All with an editorial for female. INCHA’ALLAH

a quote which accompanied me every single day and that I particularly appreciate

«PEOPLE WHOM GOD LOVES THE MOST ARE

PEOPLE WHO ARE THE MOST USEFUL FOR OTHERS »

Muhammad Peace and blessing upon him

a-propos-mosque-3

Follow us “on the path of Eve” :

Go to the store


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