Having found attentive ears, my aunt goes well beyond my simple question.

She explains that women who want to be « modests» really meet difficulties in clothing.

« “Modests” ? A subjective term! Because the modesty of one won’t be the same for another.

Back in France, I realize that my aunt

raised difficulties affecting many women

A marketing survey conducted in close collaboration with the EM LYON Junior

confirmed me this issue! The numbers are there!

It is not only concerningveiled women but also unveiled ones. So this is my new challenge :

offer an  innovative solutionthat combines aesthetics, quality, comfort and practicality! !

Areal alternative to the existing offer

My baggage ? my determination, my experience, my taste for challenge, my needs and my convictions.

All this, in order to achieve a virtuous project  full of more « sense ». And as Ghandi Said :

Through this blog, I also wish to give you back the floor, to you consumer but mainly

surtout consom’actors. What are your attempts? What do you prefer …?

This blog is a place where Muslim women regain all their nobility.

All with an editorial for female. INCHA’ALLAH

a quote which accompanied me every single day and that I particularly appreciate