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August 2012. Casablanca. 30° in the shade of Ramadan period.Every day is going to the rhythm of family meals, prayers, night vigils…through all these; I observe one of my aunts, Khadidja.It has beentwicetwiceshe changed her veilalong the same day.Astonished, I enquired her euphemistically : |
«KHADHOUJ, WHY DO YOU USUALLY CHANGE YOUR HIJAB?»She explains to me that it’s the cap bellow her veil that she changes.A cap that retains her hair and prevents her hijab from sliding.She has to change it frequently. And for good reasons:compressing feelings, heating, itching…it even happens that her hearing is blocked. |
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« BE THE CHANGE YOU WANTTO SEE IN THE WOLRD » |
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So, by conquering change, I decide to create the brand ready to wear :« EveLane »EveLane is the combination of 2 words :« Eve » : Adam’s wife, mother of all human beings. Why Eve ?Because she is a universal figure of modesty and gentleness.« Lane » : English word means « path».That is to say « In the path of Eve » |
«PEOPLE WHOM GOD LOVES THE MOST AREPEOPLE WHO ARE THE MOST USEFUL FOR OTHERS »Muhammad Peace and blessing upon him |
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